Unveiling destination evangelism through generative AI tools



destination evangelism, AI-generated content, ChatGPT


Destination evangelism is regarded as one of the prominent concepts playing a crucial role in the tourism marketing field in recent years. However, little attention has been given to highlighting the essential facets concerning destination evangelism. Consequently, the current work depends on an interview with a generative AI application (i.e., ChatGPT) to produce AI content concerning destination evangelism. The ChatGPT-generated outputs provide an in-depth understanding and insights into the significance, guiding principles, potential applications, and drawbacks of the adoption of AI-generated destination evangelism content. This AI-produced research adds to the body of knowledge on destination management and marketing by shedding new light on destination evangelism. It also offers various managerial implications and practical guidance to destination management organizations (DMOs) and other concerned parties regarding the potential benefits, opportunities, and challenges of using AI-generated destination evangelism content. Future research directions are also given.

Author Biography

Maha K. Al Balushi , Marketing Department, College of Economics and Political Science, Sultan Qaboos University

Dr. Maha K. Al Balushi, PhD Head of Marketing Department Director of MBA Program College of Economics and Political Science (EQUIS Accredited) Project Manager- SQU Institutional Branding Faculty Fellow - SQU Center of Excellence in Teaching and Learning Sultan Qaboos University, Oman Office: CE 2028/ 2017 (second floor) Phone: +96824141860/ +96824141834 E-mail: maha@squ.edu.ommba@squ.edu.om P.O. Box 20, PC. 123 Al Khod, Oman




How to Cite

Soliman, M., & Al Balushi , M. K. . (2023). Unveiling destination evangelism through generative AI tools. ROBONOMICS: The Journal of the Automated Economy, 4, 54. Retrieved from https://journal.robonomics.science/index.php/rj/article/view/54