Sensory marketing and accessible tourism: An AI-generated article

Authors

  • Mohammad Soliman University of Technology and Applied Sciences
  • Lamiya Said Al-Shanfari Information Technology Department, College of Computing and Information Sciences, University of Technology and Applied Sciences, Salalah, Oman
  • Samskrati Gulvady Department of Mass Communication, College of Creative Industries, University of Technology and Applied Sciences, Salalah, Oman https://orcid.org/0000-0003-4321-8838

Keywords:

sersory marketing, AI, ChatGPT, accessible tourism

Abstract

Recently, there has been a startling increase in interest in accessible tourism from both academics and industry professionals, necessitating the development of distinctive marketing strategies, involving sensory marketing. Given the existing literature, the link between sensory marketing and accessible tourism has not yet been researched. Consequently, the current paper aims to explore how to effectively adopt sensory marketing for accessible tourism using AI tools. In doing so, this work depends on an interview with ChatGPT to (1) highlight the role of sensory marketing in accessible tourism, (2) illustrate the opportunities and challenges of using AI-generated sensory marketing content for accessible tourism, and (3) provide proper practical guidelines and implications of adopting AI tools in sensory marketing for accessible tourism. The present study adds to the extant knowledge of tourism marketing by exploring the connection between sensory marketing and accessible tourism and unveiling the potential adoption of AI-produced sensory marketing tactics for accessible tourism.

Author Biographies

Lamiya Said Al-Shanfari, Information Technology Department, College of Computing and Information Sciences, University of Technology and Applied Sciences, Salalah, Oman

 

 

Samskrati Gulvady, Department of Mass Communication, College of Creative Industries, University of Technology and Applied Sciences, Salalah, Oman

 

 

Published

2023-08-23

How to Cite

Soliman, M., Al-Shanfari, L. S. ., & Gulvady, S. . (2023). Sensory marketing and accessible tourism: An AI-generated article. ROBONOMICS: The Journal of the Automated Economy, 4, 53. Retrieved from https://journal.robonomics.science/index.php/rj/article/view/53