Sensory marketing and accessible tourism: An AI-generated article

Abstract

Recently, there has been a startling increase in interest in accessible tourism from both academics and industry professionals, necessitating the development of distinctive marketing strategies, involving sensory marketing. Given the existing literature, the link between sensory marketing and accessible tourism has not yet been researched. Consequently, the current paper aims to explore how to effectively adopt sensory marketing for accessible tourism using AI tools. In doing so, this work depends on an interview with ChatGPT to (1) highlight the role of sensory marketing in accessible tourism, (2) illustrate the opportunities and challenges of using AI-generated sensory marketing content for accessible tourism, and (3) provide proper practical guidelines and implications of adopting AI tools in sensory marketing for accessible tourism. The present study adds to the extant knowledge of tourism marketing by exploring the connection between sensory marketing and accessible tourism and unveiling the potential adoption of AI-produced sensory marketing tactics for accessible tourism.