War of the Default Settings



default settings, nudging, ringtones, Porter's Five Forces


Products have specific default settings embedded in them, which has massive implications for consumers and industry in a robonomic society. While the default settings may make things more convenient for the consumer, such settings influence consumption and expenditures.  The nudges that the consumer experiences from default settings will not only influence consumption patterns but also intensify competition among suppliers who want a specific product nudged on the consumer. Here, the author discusses the political struggle inherent in the default settings, highlighting the conflict between the demand- and supply-side as well as the intensification of conflicts between various suppliers of technologies.

Author Biography

Craig Webster, Ball State University

Craig Webster (Ph.D.) is an Associate Professor in the Department of Applied Business Studies at Ball State University, USA. He received an Ph.D. in Political Science from Binghamton University and an MBA from Intercollege, Cyprus.  His research interests include the political economy of tourism, the management of events, and automation in the travel, tourism, and hospitality industry. Dr. Webster is the Editor-in-Chief of Tourism Today, has published in many peer-reviewed journals internationally, and is co-editor of two books, one with Emerald Publishing and one with Routledge. He currently teaches courses in Hospitality Management at Ball State University’s Miller College of Business.



How to Cite

Webster, C. (2022). War of the Default Settings. ROBONOMICS: The Journal of the Automated Economy, 3, 38. Retrieved from https://journal.robonomics.science/index.php/rj/article/view/38