Gastronomy in tourism management and marketing: an interview with ChatGPT

Abstract

This viewpoint analyses the role of gastronomy in tourism management and marketing, looking at present and future perspectives. In line with recent research, this paper uses ChatGPT as an interviewee to build on the discourse of gastronomy-based tourism management and marketing, and discuss the opportunities that emerge from using Generative pre-trained transformers to influence visitor motivations and perceptions. This paper is one of the first to explore the relationships between this language model and gastronomy in tourism.